“Social selling” is hard but it matters.
Sales organizations implementing effective Social Selling strategies reach quota 51% higher than ones who don’t.
Most people don’t have an effective strategy for prospecting on LinkedIn. They’re doing “random acts of social”.
Here are three best practices to a successful social selling strategy on LinkedIn.
RESEARCH AND BUILD
A SOCIAL PROSPECT LIST
Identify target criteria, and build a social prospecting list, including what those prospects are posting about.
SHARE AND NURTURE INTO CONVERSATIONS
Reply to the prospects by sharing information and marketing content relevant to the conversation .
ESTABLISH TRUST AND SET APPOINTMENTS
Establish trust and common ground BEFORE asking to set an appointment. This will drive higher sales results FROM the appointment.
Have no time?
SocialMatters.ai Intelligence Experts consult with you to build a smart lead list from your LinkedIn profile, utilizing our Artificial Intelligence engine to suggest leads.
Artificial Intelligence Integration.
Our Intelligence Experts consult, recommend, and integrate other AI platforms into your company strategy. This saves you time and headache of trying to “figure out” Artificial Intelligence.
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Our Intelligence Experts leverage human intelligence and artificial intelligence to nurture your leads into meetings for you. You tell us your tone and voice, and we take care of the rest.
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